Don’t fear your inability to measure remote worker outputs in terms of hours worked. Instead, keep them engaged and focus on positive outcomes. — I’ve done remote work on and off since the early 2000s and have been full-time remote for the past five years. This began when I launched and subsequently sold my first eCommerce startup. Since then, I’ve been a digital marketing and operations consultant for over 200 businesses.

Your anxious boss wants you in the office, but you prefer to work from home. What should you do? — Work from home is the future. We have all of the tools necessary for a remote workforce to flourish. Lockdowns forced many companies to adapt or die. But traditional thinkers are still resistant to this inevitable outcome. Instead, they’re moving employees back into the office either full-time or on hybrid…

In Part 1 of my Critique of the Amazon Leadership Principles, I covered the first two principles of Amazon’s guiding documentation: Customer Obsession; and Ownership. In Part 2, I went over three more principles: Invent and Simplify; Are Right, A Lot; and Learn and Be Curious. In Part 3, I…

In Part 1 of my Critique of the Amazon Leadership Principles, I covered the first two principles of Amazon’s guiding documentation: Customer Obsession; and Ownership. In Part 2, I went over three more principles: Invent and Simplify; Are Right, A Lot; and Learn and Be Curious. In Part 3, I…

In Part 1 of my Critique of the Amazon Leadership Principles, I covered the first two principles of Amazon’s guiding documentation: Customer Obsession; and Ownership. In Part 2, I went over three more principles: Invent and Simplify; Are Right, A Lot; and Learn and Be Curious. …

In Part 1 of my Critique of the Amazon Leadership Principles, I covered the first two principles of Amazon’s guiding documentation: Customer Obsession and Ownership. In this next part, I will critique the next three (3) leadership principles: Invent and Simplify Are Right, A Lot Learn and Be Curious Each…

Amazon is measurably better at building customer loyalty and driving sales than most companies in existence. Much of this can be attributed to their leadership principles, which set the foundation for their decisions. These choices drive their algorithm, product development, and customer satisfaction methodologies. But no system is perfect, and…

Some digital marketers are ready to call it quits because machine learning algorithms have virtually eliminated the need for human campaign management on many levels. Others pretend that this reality won’t impact the way that they work. Neither of these positions is sustainable, but there is a path forward for…