Gary Vee Says You Should Care About Your Employees. Here’s What That Means.

Dennis Consorte
9 min readSep 5, 2022

I follow a lot of successful people’s lives and stories because they inspire me to be better. One person I admire is Gary Vaynerchuk — his fans know him as “Gary Vee.” He grew up in Queens (where I now live), and worked in his family wine business. He then pioneered the use of digital marketing and social media to grow the business from $3M per year to $60M per year in the early 2000s. Over time, he founded numerous other businesses including Vayner Media which grossed over $100M by 2015. But, he doesn’t just work on building…

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