Why Do Marketing ‘Experts’ Use Jargon?

I’ve been a digital marketer for about 20 years. In one of my first jobs, I loved using marketing jargon. At the time, I reported to the CEO of the company on a weekly basis. He wanted to know what his growth looked like, and I would go deep into the rabbit hole of CPA, CPC, LTV, and whatever other jargon appeared in the latest digital marketing blogs. While these metrics mattered, I wasn’t speaking the CEO’s language. So…

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Small Business and Startup Marketing Consultant at ConsorteMarketing.com and Expert at Digital.com. Learn more about me at DennisConsorte.com.

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Dennis Consorte

Dennis Consorte

Small Business and Startup Marketing Consultant at ConsorteMarketing.com and Expert at Digital.com. Learn more about me at DennisConsorte.com.

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