Why Do Marketing ‘Experts’ Use Jargon?

Source: Pixabay

I’ve been a digital marketer for about 20 years. In one of my first jobs, I loved using marketing jargon. At the time, I reported to the CEO of the company on a weekly basis. He wanted to know what his growth looked like, and I would go deep into the rabbit hole of CPA, CPC, LTV, and whatever other jargon appeared in the latest digital marketing blogs. While these metrics mattered, I wasn’t speaking the CEO’s language. So…



Startup Marketing Consultant, ConsorteMarketing.com. Expert, Digital.com. Writer at Entrepreneur, https://bit.ly/dcentrepreneur. More: DennisConsorte.com.

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